What we do: strategic marketing

We believe in roadmaps.

Are you launching a new company, product or service? Targeting a new audience? What’s the most efficient and effective path to reach your goals? Our comprehensive and affordable strategic marketing process takes you from research to planning to tactics to implementation. With more than 14 years of strategic marketing experience, we can develop and implement the tactical, results-oriented plan you need to achieve your marketing and business objectives.

Marketing Plan Development

We start with a comprehensive strategy session with the key players from your organization and perform a SWOT analysis (strengths, weaknesses, opportunities and threats) for your company. We set the overall marketing goals in conjunction with the business objectives. Next, we examine/identify your target audience(s), conduct a competitive analysis, and explore the company’s current and desired perception. Your sales cycle as it relates to the overall marketing process is also reviewed.

Armed with this foundation of information, a detailed plan is developed that provides:

Situation Analysis
SWOT analysis
Product/company overviews
Feature & benefit product assessment
Competitive analysis

Marketing Strategy
Goals
Target audience profiles
Messaging components
Brand considerations (we also offer a complete brand doctrine)

Recommended Marketing Vehicles
This section will outline in great detail the recommended integrated marketing channels which may include a combination of print, direct response, online, broadcast, alternative media, promotions and public relations.

Budget & Timeline
A detailed spreadsheet organized by month, quarter and marketing vehicle/category keeps your marketing on course for an entire year.

Market Segmentation, Targeting & Positioning

Before we can formulate an effective marketing campaign (or even write an ad), we need to understand the audience we are speaking to. Through market segmentation, we can help you identify and group prospective buyers based on similar consumer characteristics and buying situations. This will enable us to target the segments more efficiently—saving precious marketing dollars and increasing overall profit and ROI.

Market Research

In many cases, market research is the first step to developing an effective marketing communications strategy. The insight you gain from research is invaluable. That’s why we have teamed up with a leading market research provider to offer a variety of research services in support of your data gathering projects.

We have experience in online surveys and focus groups and real time online focus groups. For qualitative research such as focus groups, our partner moderators are specifically trained in scripting, recruiting, interview guide preparation and other techniques.

No matter where you are in the strategic marketing process, we have the expertise to help you reach your marketing and sales goals.