What we do: direct response + lead generation

We believe in the power of being direct to boost sales.

In today’s competitive market, lead generation is on the forefront of most marketing campaigns. And, the integration of both online and offline direct response vehicles has the highest and most accurate results. Through our extensive network of direct response resources, we have access to proprietary postal and opt-in email databases for businesses, consumers and educational institutions.

In fact, direct response can be one of the most valuable tools in your integrated marketing toolbox. It not only carries a strong call-to-action for measurable results, it can tell a story like no other advertising medium. From an oversized postcard to a multiple-piece campaign, direct mail is one of our specialties!

Click here to see samples of direct mail.

Customer Acquisition

Our goal is to find the consumer (B2C) or business executive (B2B) most likely to respond to your product or service. We’ll develop a direct response campaign that is highly targeted and relevant to that audience.

What’s the secret to success? It is the strategic combination of a 1) high quality list, 2) compelling design and message, and 3) strong offer that gets results. We can even help you with an offer strategy and setting up tracking methods.

We can help boost your sales with:

Direct mail campaigns—cost-effectively reach the right prospects with the right message
Permission-based email list marketing—reach business executives or consumers who have opted-in to receive information related to your product or service
Multi-channel marketing—integrate your campaign and improve response rates with email, paired with matching postal addresses
Re-marketing strategy—we can zero in on recipients who opened and clicked a previous message
Search engine marketing—improve your ranking in the search engines with paid and natural

Customer Retention

Every marketer knows that it costs less to keep your current customers than obtaining new ones. If you have an updated customer database, we can help you formulate a retention strategy. The first step is to determine where your customer is in the customer life cycle. The earlier in the customer life cycle you establish the retention program, the more success you will have. Some examples of loyalty strategies may include:

• Membership cards and rewards programs
  
• Satisfaction surveys
  
• Frequent buyer programs
  
• Special discount offers to existing customers
  
• Event-driven communications (i.e., birthdays, holidays)
  
• Segmentation of the customer base by lifetime value groups; design relevant marketing programs for each segment

You’ve worked hard to obtain your customers, we’ll work hard to help you grow them!