Newsworthy Teague Marketing Provides Strategic Branding & Marketing Services to Launch Remington College Online Teague Marketing was selected by Remington College, a group of privately owned post-secondary institutions, to provide strategic brand and message development for the launch of its new online campus. Teague established the core benefit messages, and developed the brand story for Remington’s new online campus. Additionally, Teague wrote the content for the new Website, which launched in late summer (http://www.remingtoncollegeonline.edu). The key messages focus on the convenience and flexibility of the new online degree and diploma programs, as well as the high level of personalized service and support provided to online students. Teague also developed a digital brochure for the online programs. The majority of Remington College’s students are working adults who may be supporting a family. The new online programs cater to this audience by offering a flexible learning format and course structure for a more manageable learning experience. Students have the opportunity to achieve a more balanced life with a flexible online learning system designed to fit their busy schedule with work and family. In support of the College’s Internet marketing initiatives, Teague has also provided the strategic messaging for audience-specific online campaigns. With the goal of increasing leads for specific degree and diploma programs, individual campaigns were created to capture online leads from targeted audience groups. With extensive experience in marketing education programs, Heather Teague, founder of Teague Marketing, has created a student lifecycle—representing the categories of students, where they fall in the “learning phase” of their life, and how to craft a message that resonates at that critical point. |
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