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Teague Marketing Launches Brand & Website for Dream Green Weddings—An Online Eco-Wedding Boutique

With engaged couples becoming more educated about the global impact of weddings on the environment, the movement toward planning sustainable or “green” weddings continues to grow. Until recently, couples planning their own eco-wedding could spend countless hours searching the Internet for authentic (and affordable) eco-friendly wedding products.

Dream Green Weddings™ recognized this underserved market and recently launched a new online shopping venue offering all eco-friendly wedding specialties including invitations, eco favors, natural candles, earth-friendly decorations and an exclusive Fair Trade Gift & Jewelry Gallery.

Teague Marketing facilitated the entire marketing and branding strategy from the competitive research prior to development to the post-launch social media strategy.

Teague Marketing provided the following services:

• Conducted secondary market research and competitive analysis prior to launch.
• Developed the complete branding strategy including the name, logo, design, and brand story.
• Designed, wrote and programmed the Website (using an off-the-shelf e-commerce solution).
• Developed the sustainability message for the boutique.

• Wrote and submitted the launch press release to traditional and online media outlets in both the environmental and bridal industries.
• Created and implemented the social media strategy utilizing Twitter, Facebook, extensive blogging (including a branded Dream Green Wedding blog), as well as popular niche-oriented social networking sites in both the green and bridal markets.
• Developed a budget-friendly online media plan to reach both mainstream brides and couples searching for eco-friendly wedding ideas.
• Formed partnerships with complementary organizations including the Clay Hill Farm Green Wedding Giveaway®.