Newsworthy Teague Marketing to Rebrand the Laser Industry’s Premier International Conference ORLANDO, FL — Laser Institute of America (LIA), the international society for Laser Applications and Safety, has selected Teague Marketing to rebrand the organization’s largest worldwide conference. The International Congress on Applications of Lasers & Electro-Optics (ICALEO) brings together the leaders and experts in the field of laser materials processing from around the globe, providing the world’s premier platform for sharing new ideas and discovering breakthrough solutions. Teague Marketing has developed an event theme for ICALEO 2009, enhanced the overall messaging and created a dynamic new design that better reflects the innovation and ingenuity that is represented at ICALEO. As part of the branding process, one of the primary goals was to identify and highlight the key benefit messages for the event, such as the unique forum to mingle and brainstorm with influential experts in the laser industry from over 30 countries—all in one place. With a specialization in education branding, Teague Marketing will be developing the entire marketing campaign in the coming weeks including the conference ads, brochures, direct mail, emails and event publications. ICALEO will be held November 2-5, 2009 in Orlando, Florida. About Teague Marketing |
