Newsworthy Teague Marketing Provides Strategic Services for MBA Navigator’s New Gold Admissions Program Based in Boston, MBA Navigator created the new Gold Admissions Program to help MBA candidatesnavigate their way successfully through the application process and significantly increase their chances ofgetting accepted to the top business school of choice. This unique product was developed by MBANavigator CEO Debra Woog McGinty, a veteran admissions coach with more than 10 years of helping MBA candidates get into the top business schools. Starting with the development and deployment of an online marketing survey, Teague Marketing worked closely with MBA Navigator to assess pricing, purchase intent, and product feature options. Once the product was finalized, with the results from the survey as a guideline, Teague Marketing created the marketing message and positioning for the new product. The campaign kicked off this week with an email campaign promoting a limited-time introductory price for the new product. |
