Newsworthy Teague Marketing Wakes Up the Pillow Market with New Brand Campaign for Aurora Sleep Products ORLANDO, FL — Teague Marketing launched a new brand and retail program for Aurora Sleep Products, a manufacturer of high-quality pillows for consumers, hospitality, interior designers, and medical facilities. Introduced at the Furniture & Accessory Show in Orlando on August 15, Aurora Sleep Products’ new retail program is unlike any other in the industry. The branding campaign developed by Teague Marketing included a complete overhaul of the company’s consumer packaging for its entire line of retail pillows, in-store merchandising, the development of sales collateral, a new Website and an all-new pillow retail program called the Aurora Pillow Boutique. Teague Marketing developed the overall brand blueprint including the name, messaging and positioning, graphics, display and support materials for this unique, all-inclusive program that enables furniture stores and sleep shops to earn higher average sales per square foot of retail space. The fresh brand visuals and messaging reflect the company’s mission to make affordable products that provide a blissful balance of spoiling comfort and luxurious support—the perfect combination for a rejuvenating night’s sleep. Teague Marketing created a completely new brand experience online—capturing the luxurious quality of the products, while showcasing Aurora’s vertical markets. From concept to copy to design, Flash animation and coding, Teague created a whole new Website that will leave visitors truly believing that “A Better Day Starts with an Aurora Night.” Visit the site at http://aurorapillow.com. |
