Newsworthy Investing in Online Marketing to Sell Financial Education to Women ORLANDO, FL —Teague Marketing has completed a strategic online marketing plan for The Financial Woman, a company that provides investment education and classes specifically geared toward women. The target audience is primarily affluent women, age 30 and beyond, who have not had a personal hand in managing their finances and investments in the past. For a variety of reasons, such as losing a spouse or going through a divorce, they are now seeking education on how to manage their own investments. The goal of the marketing plan is to grow the company’s sales of online financial classes by driving qualified traffic to the Website, and increasing the conversion rates. Teague Marketing conducted in-depth research and developed a strategic plan that identifies targeted blogging opportunities related to women and personal finance, as well as, online social networks for women. Teague also conducted a thorough analysis of the most-searched keywords and phrases related to financial and investment education and courses. Taking this data, targeted key phrases were developed to be placed within the content of the Website in order to enhance search engine optimization. While the goal is to increase natural or organic search engine rankings over time, this data was also utilized to generate more effective paid search terms for pay-per-click campaigns. The company has several new education programs in the works and plans to launch the online marketing tactics in April. |
